Consistency

• Consistency means the ability to remain same in behaviour,attitudes,or qualities.
• Consistent means the same or constant result throughout the process. 
• Consistency means the behaving in the same way.

Consistency

No Consistency  

Consistency Types:

1. Aesthetic consistency.
2. Functional consistency.
3. Internal consistency.
4. External consistency.

  Aesthetic consistency :

• Aesthetic consistency is keeping similar design principle's with products to continue the design or a brand,.
• Usage:making it easily identifiable to anyone who has seen that brand before.

By seeing icon / logo we will identify brand.

Functional consistency :

• Functional consistency means action of symbol.
• Usage :Functional consistency improves usability and learnability.

Every one knows the functionality of these symbols

Internal Consistency :

• Internal consistency means the comparing consistency of elements with in the same system.
• Usage:we will use in websites.

External Consistency : 

• External consistency means the comparing consistency of elements with outside of the elements.

These symbols knows everyone in world

Advantages of consistency :

• Builds trust.
• Encourages loyalty,
• Creates momentum, and
• Drives engagement.

Examples :